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SSM - Social media marketing

Social media marketing (SMM), also known as digital marketing and e-marketing, utilizes social media platforms where users establish networks and share information to enhance a company's brand, boost sales, and generate website traffic. In addition to facilitating interaction with existing customers and reaching new ones, SMM incorporates purpose-built data analytics for marketers to gauge the success of their initiatives and discover more engagement opportunities.

In just 18 years, spanning from 2004 when MySpace achieved the milestone of one million users, to 2022, the explosive growth of interactive digital channels elevated social media to levels challenging even the reach of television and radio. As of the beginning of 2023, there were 4.76 billion global social media users, constituting over 59% of the world's population.

Case Description

With over 80% of consumers acknowledging that social media, especially influencer content, significantly influences purchasing decisions, marketers across various industries are propelling the evolution of SMM. It has transformed from a standalone tool to a multifaceted source of marketing intelligence, catering to an increasingly vital and expanding audience.

Social media marketing leverages platforms like Facebook, X platform (formerly Twitter), and Instagram to promote products and services, engage with existing customers, and attract new ones.The efficacy of social media marketing lies in its unparalleled impact on three essential marketing facets: connection, interaction, and customer data.Businesses have been revolutionized by social media marketing, influencing consumer behavior by promoting engaging content and utilizing personal data to tailor messages to users.

Given the widespread use of social media, employing marketing strategies on these platforms is crucial for businesses.While social media marketing often provides cost-effective exposure, it demands consistent maintenance and may carry the risk of unintentional negative feedback.

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